Top 10 Gen Z Makeup Trends: Redefining Beauty in 2024

Discover the latest Gen Z makeup trends that are reshaping beauty standards. From e-girl to monochrome, explore the top ten styles defining youthful aesthetics and creative expression this year.

Generation Z, the group born between the mid-1990s and the early 2010s, is making a splash in the beauty world with its fresh and innovative take on makeup. Gen Z is leading a makeup revolution rooted in individuality and global awareness, from expressive eye looks to sustainability-focused products. As we see a shift towards more inclusive beauty standards and a celebration of diverse looks, here are the top 10 makeup trends that are all the rage among the youngest cohort of beauty enthusiasts.

1. Skincare- First Makeup Routines

A Gen Z girl is making a face mask

Skincare has become the cornerstone of Gen Z’s makeup philosophy. Their routines often start with a focus on achieving a natural, radiant complexion. More young people are investing in high-quality, clean skincare products and are willing to spend time on an in-depth skincare routine before even touching their makeup. With a keen interest in the health of their skin, they opt for lightweight, dewy finish foundations that enhance their natural features rather than mask them.

2. The Rise of E-Girl Makeup

A Gen Z with piercing gesturing while taking a selfie

The e-girl aesthetic has exploded in popularity, characterized by its playful yet dramatic use of color and contrasting elements. This trend blends elements of the grunge look with modern kawaii influences, creating a dynamic look with defined brows, winged liner, and statement lips, often in shades of red or black. The signature heart under the eye, faux freckles, and detailed contour give the e-girl makeup a unique and stand-out appeal.

3. Sustainable Beauty Choices

Trendy Gen Z girl with dyed, colored hair doing makeup, looking in the mirror

Gen Z is incredibly eco-conscious, and this has influenced their approach to makeup. They are looking for brands prioritizing sustainability, from their ingredients to packaging. Vegan, cruelty-free, and eco-friendly products are becoming a common requirement for many Gen Z makeup consumers. Brands using minimal or recyclable packaging, offering refilling options, or giving back to the environment are highly praised and supported.

4. Gender-Neutral Makeup

Gen Z is applying lipstick after a shower with a towel on his head

Gender-neutral makeup is gaining traction among Gen Z. This trend focuses on using makeup as a creative expression that is not tied to gender norms. More brands are launching products with inclusive marketing. Gen Z makeup enthusiasts are breaking down traditional barriers by experimenting with a wide range of products, often inspired by androgynous beauty icons, and embracing the idea that makeup is for everyone.

5. Blurred Lips

A beautiful Gen Z girl with a blurred lip

An up-and-coming lip trend among Gen Z is the blurred lips technique, which offers a soft, diffused lip color that almost looks like it has been smudged slightly. Achieved either with a lip stain applied lightly with fingers or a traditional lipstick blended outwards, this creates a just-bitten, youthful effect perfect for a subtle yet alluring lip look.

6. Colorful Graphic Liner

Happy Gen Z girl smiling in front of the camera outdoor

Bold, graphic eyeliner has become a staple for Gen Z makeup artists. Whether it is a neon blue wing, a double line design, or abstract shapes around the eyes, this trend is about making a statement with color and creativity. Paired with a clean, dewy base, the eyes are the focal point, allowing for endless possibilities for self-expression.

7. No-Makeup Makeup

A Gen Z paints her eyelashes with mascara in front of a mirror

Paradoxically, while Gen Z enjoys playing with bold colors and graphic liners, they are also embracing the no-makeup makeup look. This minimalist trend aims to enhance one’s features in a subtle, barely-there way. Think tinted moisturizer, creamy blush, and light brow grooming. The goal is to achieve a fresh appearance that looks effortless and natural, celebrating individual beauty without needing heavy products.

8. Soft Glam

Close-up portrait of a beautiful Gen Z holding a branch of a blooming tree at her head as a crown

In contrast to no-makeup makeup, the soft glam trend focuses on creating a polished and feminine look with neutral shades and minimal shimmer. This look is all about looking put-together while still maintaining a relaxed vibe. Fluffy, defined brows, soft, smoky eyes, fluttery lashes, and a neutral lip color are the key components of this romantic and timeless trend, making it ideal for any occasion.

9. Art-Inspired Makeup

Portrait of a young girl wearing art-inspired makeup and pointing her fingers to her head

Gen Z creates makeup that resembles wearable paintings, drawing inspiration from art. This trend involves using the face as a canvas for unique designs that often incorporate intricate details and unexpected color combinations. Whether replicating a famous art piece like Van Gogh’s Starry Night or creating abstract shapes, these avant-garde looks push the boundaries of beauty and creativity.

10. Monochrome Makeup

Picture of a stylish teenage girl with a monochrome makeup

The monochrome makeup trend uses the same color palette for the eyes, cheeks, and lips. This harmonious look brings a cohesive and polished feel to the makeup. Soft pinks, peaches, and terracotta shades are popular for a fresh and modern monochrome effect that complements various skin tones. It is a simple yet effective way to create a chic and uniform makeup style that is pleasing to the eye.

Gen Z’s approach to makeup is a blend of artistry, individuality, and ethics. By keeping a finger on the pulse of these trends, seasoned beauty lovers and those new to the scene can infuse their routines with the energy and innovation this generation brings.